“Those who don’t learn from history are doomed to repeat it.” This famous quote from Italian philosopher George Santayana most certainly had nothing to do with the demise of cable television at the time he penned it, but it bears repeating here. That’s because a Dec. 7, 2017 Forbes magazine puts the current predicament in perspective and shows why so many Americans are becoming proud “cord-cutters.” According to the magazine, the rise of cable television providers some 30 years ago caused a commotion inside the executive offices at broadcast stations. That’s because the flash and awe of cable TV was costing them ratings and in turn, advertising dollars. “Each year the networks argued to advertisers, that at some point, the ratings decline would begin to stabilize,” as Forbes puts it.
My how the times have changed — and a quick look at any Clear TV review will easily reveal why. Fast-forward 30 years from the cable TV heyday and the roles have been reversed. According to Forbes, 80 percent of U.S. households now have a typical cable TV subscription and that’s the lowest it has been in 15 years. Moreover, the report adds that ESPN – which has been hit particularly hard by the cord-cutting phenomenon – currently reports 87 million subscribers from a July 2011 high of 100 million. The report goes onto add that 1.8 million Americans ditched the typical cable TV package in 2016 and 2017’s third quarter alone saw 1.2 million added to those ranks.
To tweak another famous quote, reports of cable TV’s demise have been far from exaggerated. The report adds that the Pivotal Research firm expects cable TV subscription to plummet to 67 percent come 2027. So, who’s to blame? Let’s start with the fact that typical subscriber is paying more than $100 per month for cable TV. That adds up to more than $1,000 per year and it’s not an insignificant amount. Further, as a positive Clear TV review will show you, there’s a much more budget-friendly alternative to TV that requires a one-time purchase and easy installation. This device, which connects to any television set manufactured after 2007, acts an antenna that improves signal quality and reception. As a result, you’ll have access to local and national news, sporting events, children’s programs, classic movies and more. For those who feel that they’ve had enough with sky-high cable bills and keeping legacy networks afloat with their hard-earned money, maybe it’s time to check out a recent Clear TV review and learn what this device can offer your household.